An addendum

An example which will hopefully illuminate the point I am after. Suppose there is a club with a certain name, say the Charity club, and this club goes around doing good deeds for people. Then, after a time, membership in this club dies out and the club is disbanded. Some while later, a few people who remember it fondly reform the club however, instead of going about and doing good deeds, they just go out to dinner on Sunday's. Nevertheless when people here about the reformation of the club they are made happy as they remember the old Charity club for its good deeds and assume that this one is similar. If the name had not been reused people would have thought nothing of this club.

This is a silly example, no doubt, but I think it gets my point across. The idea is that the name of something carries with it a certain emotive content, but it only does so because of what it was the name of. It was the thing that was named that gives the name its emotive content. Despite the new club being totally different, people are still favorably disposed to it because of its name and what that name means to them. This is what I think is happening with modesty. Hopefully this is helpful in illuminating what I was trying to say in the previous post.